Thursday, 13 May 2010

Comment: Breaking the news, not making the news

After an embarrassing argument with one another on Sky News on Monday, former Labour head of communications Alastair Campbell has added fuel to the fire and labelled Sky News political editor Adam Boulton as "pathetic".

The not-exactly diplomatic Campbell, speaking at a charity football match, said: "I think the way the media covered this campaign was a joke" and that Boulton "needs a rest".

Click below to watch the slanging match between Boulton and Campbell:


This is the latest in several humiliating incidents involving Sky presenters. Kay Burley was heckled by protesters chanting "sack Kay Burley" during an interview on Monday, and she was later criticised on Twitter for her aggressive interviewing style. It is widely known that media mogul Rupert Murdoch's newspaper The Sun has sided with the Tories in this election. However as with all broadcasters in the UK, Sky News is obliged to follow Ofcom's rules concerning impartiality. Sky News has long been regarded as the news channel of choice, often first with breaking news and exclusives, but these recent events have prompted internet campaigns accusing Sky News of a pro-Tory, anti-Labour bias. Ofcom has received nearly 1500 complaints in total about Burley and Boulton's behaviour.

Obviously bosses at Sky will be unhappy that the people who are supposed to be reporting the news have become the news. The unprofessional behaviour of Boulton makes for amusing viewing, while the aggression that Burley shows towards her interviewee is difficult to watch. Both videos combined already have over 700,000 views on YouTube, thanks to the power of social media giants Twitter and facebook. These incidents have highlighted the importance of impartial broadcast media and the public dislike of political bias. With this is mind, employees of Sky News will no doubt be careful to avoid attracting attention to themselves in future.

Click below to see protesters heckle Kay Burley:

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